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Interactive marketing specialist vs product specialist

The differences between interactive marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $64,106 average annual salary of an interactive marketing specialist.

The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a product specialist are customer service, product knowledge, and sales floor.

Interactive marketing specialist vs product specialist overview

Interactive Marketing SpecialistProduct Specialist
Yearly salary$64,106$85,932
Hourly rate$30.82$41.31
Growth rate19%19%
Number of jobs82,019103,863
Job satisfaction-5
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 64%
Average age3737
Years of experience66

Interactive marketing specialist vs product specialist salary

Interactive marketing specialists and product specialists have different pay scales, as shown below.

Interactive Marketing SpecialistProduct Specialist
Average salary$64,106$85,932
Salary rangeBetween $46,000 And $87,000Between $56,000 And $130,000
Highest paying City-San Bruno, CA
Highest paying state-California
Best paying company-ByteDance
Best paying industry-Technology

Differences between interactive marketing specialist and product specialist education

There are a few differences between an interactive marketing specialist and a product specialist in terms of educational background:

Interactive Marketing SpecialistProduct Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Interactive marketing specialist vs product specialist demographics

Here are the differences between interactive marketing specialists' and product specialists' demographics:

Interactive Marketing SpecialistProduct Specialist
Average age3737
Gender ratioMale, 49.8% Female, 50.2%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between interactive marketing specialist and product specialist duties and responsibilities

Interactive marketing specialist example responsibilities.

  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Design, code and analytically tag monthly promotional HTML emails for various sites.
  • Perform website maintenance, promotion, development, traffic analysis, and SEO.
  • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
  • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.
  • Show more

Product specialist example responsibilities.

  • Create and manage RFP responses for potential customers and develop product quotes base on customer requirements.
  • Manage projects and priorities list of ongoing engineering plans base on ROI and business needs, and relay to operations regularly.
  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Manage telephone relationships with senior management of client companies to troubleshoot and develop product.
  • Participate in CAPA activities as required.
  • Develop generic UI's that includes re-branding & re-skinning of product.
  • Show more

Interactive marketing specialist vs product specialist skills

Common interactive marketing specialist skills
  • Website Content, 12%
  • Digital Marketing, 12%
  • UI, 11%
  • User Experience, 6%
  • JavaScript, 6%
  • HTML, 5%
Common product specialist skills
  • Customer Service, 19%
  • Product Knowledge, 7%
  • Sales Floor, 7%
  • Patients, 6%
  • Excellent Interpersonal, 4%
  • Windows, 3%

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