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The differences between interactive marketing specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an interactive marketing specialist, becoming a social media specialist takes usually requires 2-4 years. Additionally, an interactive marketing specialist has an average salary of $64,106, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Interactive Marketing Specialist | Social Media Specialist | |
| Yearly salary | $64,106 | $51,584 |
| Hourly rate | $30.82 | $24.80 |
| Growth rate | 19% | 8% |
| Number of jobs | 82,019 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
Interactive marketing specialists and social media specialists have different pay scales, as shown below.
| Interactive Marketing Specialist | Social Media Specialist | |
| Average salary | $64,106 | $51,584 |
| Salary range | Between $46,000 And $87,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between an interactive marketing specialist and a social media specialist in terms of educational background:
| Interactive Marketing Specialist | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between interactive marketing specialists' and social media specialists' demographics:
| Interactive Marketing Specialist | Social Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |