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Interactive marketing strategist vs assistant marketing manager

The differences between interactive marketing strategists and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an interactive marketing strategist and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $61,921 average annual salary of an interactive marketing strategist.

The top three skills for an interactive marketing strategist include email campaigns, digital marketing and SEM. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Interactive marketing strategist vs assistant marketing manager overview

Interactive Marketing StrategistAssistant Marketing Manager
Yearly salary$61,921$94,094
Hourly rate$29.77$45.24
Growth rate10%10%
Number of jobs79,96182,527
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Interactive marketing strategist vs assistant marketing manager salary

Interactive marketing strategists and assistant marketing managers have different pay scales, as shown below.

Interactive Marketing StrategistAssistant Marketing Manager
Average salary$61,921$94,094
Salary rangeBetween $42,000 And $91,000Between $64,000 And $136,000
Highest paying City-Portsmouth, VA
Highest paying state-Virginia
Best paying company-General Motors
Best paying industry-Finance

Differences between interactive marketing strategist and assistant marketing manager education

There are a few differences between an interactive marketing strategist and an assistant marketing manager in terms of educational background:

Interactive Marketing StrategistAssistant Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Interactive marketing strategist vs assistant marketing manager demographics

Here are the differences between interactive marketing strategists' and assistant marketing managers' demographics:

Interactive Marketing StrategistAssistant Marketing Manager
Average age3939
Gender ratioMale, 69.6% Female, 30.4%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between interactive marketing strategist and assistant marketing manager duties and responsibilities

Interactive marketing strategist example responsibilities.

  • Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
  • Develop and track key performance indicators (KPIs) and website activity using web analytics.
  • Establish regular cross-departmental communications to leverage opportunities for list growth and fundraising, including celebrity appeals and partnerships.
  • Develop interactive CDs for hospitals and health systems.
  • Organize and execute photo shoots and Photoshop imagery for personalize online ordering.

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Interactive marketing strategist vs assistant marketing manager skills

Common interactive marketing strategist skills
  • Email Campaigns, 15%
  • Digital Marketing, 13%
  • SEM, 10%
  • Search Engine Optimization, 9%
  • Email Marketing, 7%
  • Interactive Strategy, 7%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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