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The differences between interactive marketing strategists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an interactive marketing strategist, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $61,921 average annual salary of an interactive marketing strategist.
The top three skills for an interactive marketing strategist include email campaigns, digital marketing and SEM. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Interactive Marketing Strategist | Digital Marketing Consultant | |
| Yearly salary | $61,921 | $71,064 |
| Hourly rate | $29.77 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 79,961 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Interactive marketing strategists and digital marketing consultants have different pay scales, as shown below.
| Interactive Marketing Strategist | Digital Marketing Consultant | |
| Average salary | $61,921 | $71,064 |
| Salary range | Between $42,000 And $91,000 | Between $49,000 And $101,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Booz Allen Hamilton |
| Best paying industry | - | Manufacturing |
There are a few differences between an interactive marketing strategist and a digital marketing consultant in terms of educational background:
| Interactive Marketing Strategist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between interactive marketing strategists' and digital marketing consultants' demographics:
| Interactive Marketing Strategist | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 69.6% Female, 30.4% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |