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Interactive marketing strategist vs digital marketing manager

The differences between interactive marketing strategists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an interactive marketing strategist and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $61,921 average annual salary of an interactive marketing strategist.

The top three skills for an interactive marketing strategist include email campaigns, digital marketing and SEM. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Interactive marketing strategist vs digital marketing manager overview

Interactive Marketing StrategistDigital Marketing Manager
Yearly salary$61,921$99,563
Hourly rate$29.77$47.87
Growth rate10%10%
Number of jobs79,961126,137
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Interactive marketing strategist vs digital marketing manager salary

Interactive marketing strategists and digital marketing managers have different pay scales, as shown below.

Interactive Marketing StrategistDigital Marketing Manager
Average salary$61,921$99,563
Salary rangeBetween $42,000 And $91,000Between $71,000 And $138,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Conrad N. Hilton Foundation
Best paying industry--

Differences between interactive marketing strategist and digital marketing manager education

There are a few differences between an interactive marketing strategist and a digital marketing manager in terms of educational background:

Interactive Marketing StrategistDigital Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Most common majorCommunicationMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Interactive marketing strategist vs digital marketing manager demographics

Here are the differences between interactive marketing strategists' and digital marketing managers' demographics:

Interactive Marketing StrategistDigital Marketing Manager
Average age3939
Gender ratioMale, 69.6% Female, 30.4%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between interactive marketing strategist and digital marketing manager duties and responsibilities

Interactive marketing strategist example responsibilities.

  • Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
  • Develop and track key performance indicators (KPIs) and website activity using web analytics.
  • Establish regular cross-departmental communications to leverage opportunities for list growth and fundraising, including celebrity appeals and partnerships.
  • Develop interactive CDs for hospitals and health systems.
  • Organize and execute photo shoots and Photoshop imagery for personalize online ordering.

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
    • Show more

Interactive marketing strategist vs digital marketing manager skills

Common interactive marketing strategist skills
  • Email Campaigns, 15%
  • Digital Marketing, 13%
  • SEM, 10%
  • Search Engine Optimization, 9%
  • Email Marketing, 7%
  • Interactive Strategy, 7%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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Updated January 8, 2025

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