Interactive marketing strategist vs sales and marketing manager

The differences between interactive marketing strategists and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an interactive marketing strategist and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $61,921 average annual salary of an interactive marketing strategist.

The top three skills for an interactive marketing strategist include email campaigns, digital marketing and SEM. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Interactive marketing strategist vs sales and marketing manager overview

	Interactive Marketing Strategist	Sales And Marketing Manager
Yearly salary	$61,921	$81,953
Hourly rate	$29.77	$39.40
Growth rate	10%	10%
Number of jobs	79,961	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Interactive marketing strategist vs sales and marketing manager salary

Interactive marketing strategists and sales and marketing managers have different pay scales, as shown below.

	Interactive Marketing Strategist	Sales And Marketing Manager
Average salary	$61,921	$81,953
Salary range	Between $42,000 And $91,000	Between $43,000 And $154,000
Highest paying City	-	Yonkers, NY
Highest paying state	-	New York
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between interactive marketing strategist and sales and marketing manager education

There are a few differences between an interactive marketing strategist and a sales and marketing manager in terms of educational background:

	Interactive Marketing Strategist	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Interactive marketing strategist vs sales and marketing manager demographics

Here are the differences between interactive marketing strategists' and sales and marketing managers' demographics:

	Interactive Marketing Strategist	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 69.6% Female, 30.4%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between interactive marketing strategist and sales and marketing manager duties and responsibilities

Interactive marketing strategist example responsibilities.

Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Develop and track key performance indicators (KPIs) and website activity using web analytics.
Establish regular cross-departmental communications to leverage opportunities for list growth and fundraising, including celebrity appeals and partnerships.
Develop interactive CDs for hospitals and health systems.
Organize and execute photo shoots and Photoshop imagery for personalize online ordering.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Interactive marketing strategist vs sales and marketing manager skills

Common interactive marketing strategist skills

Email Campaigns, 15%
Digital Marketing, 13%
SEM, 10%
Search Engine Optimization, 9%
Email Marketing, 7%
Interactive Strategy, 7%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Interactive Marketing Strategist
Interactive Marketing Strategist vs Sales And Marketing Manager

Updated January 8, 2025

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