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Internet marketing manager vs assistant marketing manager

The differences between internet marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing manager and an assistant marketing manager. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $94,094 average annual salary of an assistant marketing manager.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Internet marketing manager vs assistant marketing manager overview

Internet Marketing ManagerAssistant Marketing Manager
Yearly salary$117,527$94,094
Hourly rate$56.50$45.24
Growth rate10%10%
Number of jobs109,09582,527
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Internet marketing manager vs assistant marketing manager salary

Internet marketing managers and assistant marketing managers have different pay scales, as shown below.

Internet Marketing ManagerAssistant Marketing Manager
Average salary$117,527$94,094
Salary rangeBetween $75,000 And $184,000Between $64,000 And $136,000
Highest paying CitySan Jose, CAPortsmouth, VA
Highest paying stateCaliforniaVirginia
Best paying companyeBayGeneral Motors
Best paying industryInternetFinance

Differences between internet marketing manager and assistant marketing manager education

There are a few differences between an internet marketing manager and an assistant marketing manager in terms of educational background:

Internet Marketing ManagerAssistant Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing manager vs assistant marketing manager demographics

Here are the differences between internet marketing managers' and assistant marketing managers' demographics:

Internet Marketing ManagerAssistant Marketing Manager
Average age3939
Gender ratioMale, 60.1% Female, 39.9%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internet marketing manager and assistant marketing manager duties and responsibilities

Internet marketing manager example responsibilities.

  • Manage company's PPC and SEO efforts, including all copywriting.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
  • Develop a deep understanding of the in house CMS system.
  • Promote proper use of HTML language and stays abreast of developing HTML standards.
  • Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Internet marketing manager vs assistant marketing manager skills

Common internet marketing manager skills
  • Email Campaigns, 9%
  • Search Engine Optimization, 8%
  • Content Strategy, 7%
  • Marketing Campaigns, 5%
  • Digital Marketing, 5%
  • Online Sales, 5%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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