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Internet marketing manager vs brand marketing manager

The differences between internet marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing manager and a brand marketing manager. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Internet marketing manager vs brand marketing manager overview

Internet Marketing ManagerBrand Marketing Manager
Yearly salary$117,527$91,940
Hourly rate$56.50$44.20
Growth rate10%10%
Number of jobs109,095108,824
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Internet marketing manager vs brand marketing manager salary

Internet marketing managers and brand marketing managers have different pay scales, as shown below.

Internet Marketing ManagerBrand Marketing Manager
Average salary$117,527$91,940
Salary rangeBetween $75,000 And $184,000Between $64,000 And $131,000
Highest paying CitySan Jose, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyeBayMorgan Lewis
Best paying industryInternetMedia

Differences between internet marketing manager and brand marketing manager education

There are a few differences between an internet marketing manager and a brand marketing manager in terms of educational background:

Internet Marketing ManagerBrand Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing manager vs brand marketing manager demographics

Here are the differences between internet marketing managers' and brand marketing managers' demographics:

Internet Marketing ManagerBrand Marketing Manager
Average age3939
Gender ratioMale, 60.1% Female, 39.9%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internet marketing manager and brand marketing manager duties and responsibilities

Internet marketing manager example responsibilities.

  • Manage company's PPC and SEO efforts, including all copywriting.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
  • Develop a deep understanding of the in house CMS system.
  • Promote proper use of HTML language and stays abreast of developing HTML standards.
  • Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.
  • Show more

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Internet marketing manager vs brand marketing manager skills

Common internet marketing manager skills
  • Email Campaigns, 9%
  • Search Engine Optimization, 8%
  • Content Strategy, 7%
  • Marketing Campaigns, 5%
  • Digital Marketing, 5%
  • Online Sales, 5%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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