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Internet marketing manager vs digital marketing manager

The differences between internet marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing manager and a digital marketing manager. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $99,563 average annual salary of a digital marketing manager.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Internet marketing manager vs digital marketing manager overview

Internet Marketing ManagerDigital Marketing Manager
Yearly salary$117,527$99,563
Hourly rate$56.50$47.87
Growth rate10%10%
Number of jobs109,095126,137
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Internet marketing manager vs digital marketing manager salary

Internet marketing managers and digital marketing managers have different pay scales, as shown below.

Internet Marketing ManagerDigital Marketing Manager
Average salary$117,527$99,563
Salary rangeBetween $75,000 And $184,000Between $71,000 And $138,000
Highest paying CitySan Jose, CASan Francisco, CA
Highest paying stateCaliforniaNew Jersey
Best paying companyeBayConrad N. Hilton Foundation
Best paying industryInternet-

Differences between internet marketing manager and digital marketing manager education

There are a few differences between an internet marketing manager and a digital marketing manager in terms of educational background:

Internet Marketing ManagerDigital Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing manager vs digital marketing manager demographics

Here are the differences between internet marketing managers' and digital marketing managers' demographics:

Internet Marketing ManagerDigital Marketing Manager
Average age3939
Gender ratioMale, 60.1% Female, 39.9%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internet marketing manager and digital marketing manager duties and responsibilities

Internet marketing manager example responsibilities.

  • Manage company's PPC and SEO efforts, including all copywriting.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
  • Develop a deep understanding of the in house CMS system.
  • Promote proper use of HTML language and stays abreast of developing HTML standards.
  • Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.
    • Show more

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
    • Show more

Internet marketing manager vs digital marketing manager skills

Common internet marketing manager skills
  • Email Campaigns, 9%
  • Search Engine Optimization, 8%
  • Content Strategy, 7%
  • Marketing Campaigns, 5%
  • Digital Marketing, 5%
  • Online Sales, 5%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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Updated January 8, 2025

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