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The differences between internet marketing managers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an internet marketing manager, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Internet Marketing Manager | Digital Marketing Specialist | |
| Yearly salary | $117,527 | $60,359 |
| Hourly rate | $56.50 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 109,095 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Internet marketing managers and digital marketing specialists have different pay scales, as shown below.
| Internet Marketing Manager | Digital Marketing Specialist | |
| Average salary | $117,527 | $60,359 |
| Salary range | Between $75,000 And $184,000 | Between $44,000 And $81,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | eBay | Meta |
| Best paying industry | Internet | Finance |
There are a few differences between an internet marketing manager and a digital marketing specialist in terms of educational background:
| Internet Marketing Manager | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between internet marketing managers' and digital marketing specialists' demographics:
| Internet Marketing Manager | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 60.1% Female, 39.9% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |