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Internet marketing manager vs marketing account manager

The differences between internet marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing manager and a marketing account manager. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Internet marketing manager vs marketing account manager overview

Internet Marketing ManagerMarketing Account Manager
Yearly salary$117,527$67,983
Hourly rate$56.50$32.68
Growth rate10%10%
Number of jobs109,095163,297
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Internet marketing manager vs marketing account manager salary

Internet marketing managers and marketing account managers have different pay scales, as shown below.

Internet Marketing ManagerMarketing Account Manager
Average salary$117,527$67,983
Salary rangeBetween $75,000 And $184,000Between $50,000 And $91,000
Highest paying CitySan Jose, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyeBayAmerican Tower
Best paying industryInternetEnergy

Differences between internet marketing manager and marketing account manager education

There are a few differences between an internet marketing manager and a marketing account manager in terms of educational background:

Internet Marketing ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing manager vs marketing account manager demographics

Here are the differences between internet marketing managers' and marketing account managers' demographics:

Internet Marketing ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 60.1% Female, 39.9%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internet marketing manager and marketing account manager duties and responsibilities

Internet marketing manager example responsibilities.

  • Manage company's PPC and SEO efforts, including all copywriting.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
  • Develop a deep understanding of the in house CMS system.
  • Promote proper use of HTML language and stays abreast of developing HTML standards.
  • Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.
  • Show more

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Internet marketing manager vs marketing account manager skills

Common internet marketing manager skills
  • Email Campaigns, 9%
  • Search Engine Optimization, 8%
  • Content Strategy, 7%
  • Marketing Campaigns, 5%
  • Digital Marketing, 5%
  • Online Sales, 5%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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