Internet marketing manager vs online marketing manager

Differences between internet marketing manager and online marketing manager duties and responsibilities

Internet marketing manager example responsibilities.

• Manage company's PPC and SEO efforts, including all copywriting.
• Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
• Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
• Develop a deep understanding of the in house CMS system.
• Promote proper use of HTML language and stays abreast of developing HTML standards.
• Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.
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Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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