Internet marketing strategist vs digital marketing manager

The differences between internet marketing strategists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing strategist and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $60,656 average annual salary of an internet marketing strategist.

The top three skills for an internet marketing strategist include client websites, search engine optimization and email campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Internet marketing strategist vs digital marketing manager overview

	Internet Marketing Strategist	Digital Marketing Manager
Yearly salary	$60,656	$99,563
Hourly rate	$29.16	$47.87
Growth rate	10%	10%
Number of jobs	81,446	126,137
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

Internet marketing strategist vs digital marketing manager salary

Internet marketing strategists and digital marketing managers have different pay scales, as shown below.

	Internet Marketing Strategist	Digital Marketing Manager
Average salary	$60,656	$99,563
Salary range	Between $39,000 And $92,000	Between $71,000 And $138,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New Jersey
Best paying company	-	Conrad N. Hilton Foundation
Best paying industry	-	-

Differences between internet marketing strategist and digital marketing manager education

There are a few differences between an internet marketing strategist and a digital marketing manager in terms of educational background:

	Internet Marketing Strategist	Digital Marketing Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 77%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Internet marketing strategist vs digital marketing manager demographics

Here are the differences between internet marketing strategists' and digital marketing managers' demographics:

	Internet Marketing Strategist	Digital Marketing Manager
Average age	39	39
Gender ratio	Male, 64.4% Female, 35.6%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing strategist and digital marketing manager duties and responsibilities

Internet marketing strategist example responsibilities.

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.
Design, build, and maintain web sites using HTML, CSS, and JavaScript.
Control ROI with thorough and thoughtful optimization.

Digital marketing manager example responsibilities.

Manage social media accounts; more than double Instagram & Facebook followers.
Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
Manage all QA and UAT to ensure all web enhancements meet business requirements.
Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.

Internet marketing strategist vs digital marketing manager skills

Common internet marketing strategist skills

Client Websites, 30%
Search Engine Optimization, 14%
Email Campaigns, 6%
Keyword Research, 5%
Search Engine, 5%
Marketing Campaigns, 5%

Common digital marketing manager skills

Digital Marketing, 24%
Google Analytics, 5%
Email Marketing, 5%
Marketing Campaigns, 4%
Project Management, 3%
B Testing, 3%

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Internet Marketing Strategist
Internet Marketing Strategist vs Digital Marketing Manager

Updated January 8, 2025

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