Internet marketing strategist vs digital marketing specialist

The differences between internet marketing strategists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an internet marketing strategist, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, an internet marketing strategist has an average salary of $60,656, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for an internet marketing strategist include client websites, search engine optimization and email campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Internet marketing strategist vs digital marketing specialist overview

	Internet Marketing Strategist	Digital Marketing Specialist
Yearly salary	$60,656	$60,359
Hourly rate	$29.16	$29.02
Growth rate	10%	19%
Number of jobs	81,446	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Average age	39	37
Years of experience	10	6

Internet marketing strategist vs digital marketing specialist salary

Internet marketing strategists and digital marketing specialists have different pay scales, as shown below.

	Internet Marketing Strategist	Digital Marketing Specialist
Average salary	$60,656	$60,359
Salary range	Between $39,000 And $92,000	Between $44,000 And $81,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between internet marketing strategist and digital marketing specialist education

There are a few differences between an internet marketing strategist and a digital marketing specialist in terms of educational background:

	Internet Marketing Strategist	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing strategist vs digital marketing specialist demographics

Here are the differences between internet marketing strategists' and digital marketing specialists' demographics:

	Internet Marketing Strategist	Digital Marketing Specialist
Average age	39	37
Gender ratio	Male, 64.4% Female, 35.6%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing strategist and digital marketing specialist duties and responsibilities

Internet marketing strategist example responsibilities.

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.
Design, build, and maintain web sites using HTML, CSS, and JavaScript.
Control ROI with thorough and thoughtful optimization.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Internet marketing strategist vs digital marketing specialist skills

Common internet marketing strategist skills

Client Websites, 30%
Search Engine Optimization, 14%
Email Campaigns, 6%
Keyword Research, 5%
Search Engine, 5%
Marketing Campaigns, 5%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Internet Marketing Strategist
Internet Marketing Strategist vs Digital Marketing Specialist

Updated January 8, 2025

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