Internet marketing strategist vs director of strategy & marketing

The differences between internet marketing strategists and directors of strategy & marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing strategist and a director of strategy & marketing. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $60,656 average annual salary of an internet marketing strategist.

The top three skills for an internet marketing strategist include client websites, search engine optimization and email campaigns. The most important skills for a director of strategy & marketing are market research, portfolio, and digital marketing.

Internet marketing strategist vs director of strategy & marketing overview

	Internet Marketing Strategist	Director Of Strategy & Marketing
Yearly salary	$60,656	$138,668
Hourly rate	$29.16	$66.67
Growth rate	10%	10%
Number of jobs	81,446	119,280
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Internet marketing strategist vs director of strategy & marketing salary

Internet marketing strategists and directors of strategy & marketing have different pay scales, as shown below.

	Internet Marketing Strategist	Director Of Strategy & Marketing
Average salary	$60,656	$138,668
Salary range	Between $39,000 And $92,000	Between $98,000 And $196,000
Highest paying City	-	Oakland, CA
Highest paying state	-	California
Best paying company	-	Mercy Corps
Best paying industry	-	Finance

Differences between internet marketing strategist and director of strategy & marketing education

There are a few differences between an internet marketing strategist and a director of strategy & marketing in terms of educational background:

	Internet Marketing Strategist	Director Of Strategy & Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing strategist vs director of strategy & marketing demographics

Here are the differences between internet marketing strategists' and directors of strategy & marketing' demographics:

	Internet Marketing Strategist	Director Of Strategy & Marketing
Average age	39	39
Gender ratio	Male, 64.4% Female, 35.6%	Male, 59.0% Female, 41.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing strategist and director of strategy & marketing duties and responsibilities

Internet marketing strategist example responsibilities.

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.
Design, build, and maintain web sites using HTML, CSS, and JavaScript.
Control ROI with thorough and thoughtful optimization.

Director of strategy & marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Internet marketing strategist vs director of strategy & marketing skills

Common internet marketing strategist skills

Client Websites, 30%
Search Engine Optimization, 14%
Email Campaigns, 6%
Keyword Research, 5%
Search Engine, 5%
Marketing Campaigns, 5%

Common director of strategy & marketing skills

Market Research, 11%
Portfolio, 9%
Digital Marketing, 8%
Marketing Collateral, 6%
Product Development, 4%
Business Development, 4%

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Internet Marketing Strategist vs Director Of Strategy & Marketing

Updated January 8, 2025

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