Internet marketing strategist vs head of marketing

The differences between internet marketing strategists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing strategist and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $60,656 average annual salary of an internet marketing strategist.

The top three skills for an internet marketing strategist include client websites, search engine optimization and email campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Internet marketing strategist vs head of marketing overview

	Internet Marketing Strategist	Head Of Marketing
Yearly salary	$60,656	$137,829
Hourly rate	$29.16	$66.26
Growth rate	10%	10%
Number of jobs	81,446	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Internet marketing strategist vs head of marketing salary

Internet marketing strategists and heads of marketing have different pay scales, as shown below.

	Internet Marketing Strategist	Head Of Marketing
Average salary	$60,656	$137,829
Salary range	Between $39,000 And $92,000	Between $93,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Media

Differences between internet marketing strategist and head of marketing education

There are a few differences between an internet marketing strategist and a head of marketing in terms of educational background:

	Internet Marketing Strategist	Head Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing strategist vs head of marketing demographics

Here are the differences between internet marketing strategists' and heads of marketing' demographics:

	Internet Marketing Strategist	Head Of Marketing
Average age	39	39
Gender ratio	Male, 64.4% Female, 35.6%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing strategist and head of marketing duties and responsibilities

Internet marketing strategist example responsibilities.

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.
Design, build, and maintain web sites using HTML, CSS, and JavaScript.
Control ROI with thorough and thoughtful optimization.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Internet marketing strategist vs head of marketing skills

Common internet marketing strategist skills

Client Websites, 30%
Search Engine Optimization, 14%
Email Campaigns, 6%
Keyword Research, 5%
Search Engine, 5%
Marketing Campaigns, 5%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Internet Marketing Strategist
Internet Marketing Strategist vs Head Of Marketing

Updated January 8, 2025

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