Internet marketing strategist vs marketing account manager

The differences between internet marketing strategists and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing strategist and a marketing account manager. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $60,656 average annual salary of an internet marketing strategist.

The top three skills for an internet marketing strategist include client websites, search engine optimization and email campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Internet marketing strategist vs marketing account manager overview

	Internet Marketing Strategist	Marketing Account Manager
Yearly salary	$60,656	$67,983
Hourly rate	$29.16	$32.68
Growth rate	10%	10%
Number of jobs	81,446	163,297
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

Internet marketing strategist vs marketing account manager salary

Internet marketing strategists and marketing account managers have different pay scales, as shown below.

	Internet Marketing Strategist	Marketing Account Manager
Average salary	$60,656	$67,983
Salary range	Between $39,000 And $92,000	Between $50,000 And $91,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	American Tower
Best paying industry	-	Energy

Differences between internet marketing strategist and marketing account manager education

There are a few differences between an internet marketing strategist and a marketing account manager in terms of educational background:

	Internet Marketing Strategist	Marketing Account Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing strategist vs marketing account manager demographics

Here are the differences between internet marketing strategists' and marketing account managers' demographics:

	Internet Marketing Strategist	Marketing Account Manager
Average age	39	39
Gender ratio	Male, 64.4% Female, 35.6%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing strategist and marketing account manager duties and responsibilities

Internet marketing strategist example responsibilities.

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.
Design, build, and maintain web sites using HTML, CSS, and JavaScript.
Control ROI with thorough and thoughtful optimization.

Marketing account manager example responsibilities.

Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.

Internet marketing strategist vs marketing account manager skills

Common internet marketing strategist skills

Client Websites, 30%
Search Engine Optimization, 14%
Email Campaigns, 6%
Keyword Research, 5%
Search Engine, 5%
Marketing Campaigns, 5%

Common marketing account manager skills

Digital Marketing, 18%
Project Management, 8%
Email Marketing, 6%
Account Management, 5%
Marketing Campaigns, 5%
Google Analytics, 5%

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Internet Marketing Strategist
Internet Marketing Strategist vs Marketing Account Manager

Updated January 8, 2025

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