Internet marketing strategist vs marketing lead

The differences between internet marketing strategists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing strategist and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $60,656 average annual salary of an internet marketing strategist.

The top three skills for an internet marketing strategist include client websites, search engine optimization and email campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Internet marketing strategist vs marketing lead overview

	Internet Marketing Strategist	Marketing Lead
Yearly salary	$60,656	$104,664
Hourly rate	$29.16	$50.32
Growth rate	10%	10%
Number of jobs	81,446	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Internet marketing strategist vs marketing lead salary

Internet marketing strategists and marketing leads have different pay scales, as shown below.

	Internet Marketing Strategist	Marketing Lead
Average salary	$60,656	$104,664
Salary range	Between $39,000 And $92,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between internet marketing strategist and marketing lead education

There are a few differences between an internet marketing strategist and a marketing lead in terms of educational background:

	Internet Marketing Strategist	Marketing Lead
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing strategist vs marketing lead demographics

Here are the differences between internet marketing strategists' and marketing leads' demographics:

	Internet Marketing Strategist	Marketing Lead
Average age	39	39
Gender ratio	Male, 64.4% Female, 35.6%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing strategist and marketing lead duties and responsibilities

Internet marketing strategist example responsibilities.

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.
Design, build, and maintain web sites using HTML, CSS, and JavaScript.
Control ROI with thorough and thoughtful optimization.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Internet marketing strategist vs marketing lead skills

Common internet marketing strategist skills

Client Websites, 30%
Search Engine Optimization, 14%
Email Campaigns, 6%
Keyword Research, 5%
Search Engine, 5%
Marketing Campaigns, 5%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Internet Marketing Strategist
Internet Marketing Strategist vs Marketing Lead

Updated January 8, 2025

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