Internet marketing strategist vs marketing manager

The differences between internet marketing strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an internet marketing strategist and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $60,656 average annual salary of an internet marketing strategist.

The top three skills for an internet marketing strategist include client websites, search engine optimization and email campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Internet marketing strategist vs marketing manager overview

	Internet Marketing Strategist	Marketing Manager
Yearly salary	$60,656	$104,550
Hourly rate	$29.16	$50.26
Growth rate	10%	10%
Number of jobs	81,446	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Internet marketing strategist vs marketing manager salary

Internet marketing strategists and marketing managers have different pay scales, as shown below.

	Internet Marketing Strategist	Marketing Manager
Average salary	$60,656	$104,550
Salary range	Between $39,000 And $92,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between internet marketing strategist and marketing manager education

There are a few differences between an internet marketing strategist and a marketing manager in terms of educational background:

	Internet Marketing Strategist	Marketing Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing strategist vs marketing manager demographics

Here are the differences between internet marketing strategists' and marketing managers' demographics:

	Internet Marketing Strategist	Marketing Manager
Average age	39	39
Gender ratio	Male, 64.4% Female, 35.6%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between internet marketing strategist and marketing manager duties and responsibilities

Internet marketing strategist example responsibilities.

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.
Design, build, and maintain web sites using HTML, CSS, and JavaScript.
Control ROI with thorough and thoughtful optimization.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Internet marketing strategist vs marketing manager skills

Common internet marketing strategist skills

Client Websites, 30%
Search Engine Optimization, 14%
Email Campaigns, 6%
Keyword Research, 5%
Search Engine, 5%
Marketing Campaigns, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Internet Marketing Strategist
Internet Marketing Strategist vs Marketing Manager

Updated January 8, 2025

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