Internet marketing strategist vs online marketing manager

Differences between internet marketing strategist and online marketing manager duties and responsibilities

Internet marketing strategist example responsibilities.

• Design and manage primary e-commerce website running on WordPress CMS.
• Implement and manage Facebook advertising campaigns.
• Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
• Reduce antiquated website elements in HTML / CSS documents.
• Design, build, and maintain web sites using HTML, CSS, and JavaScript.
• Control ROI with thorough and thoughtful optimization.
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Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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