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The differences between launch managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $111,309 average annual salary of a launch manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Launch Manager | Product Marketing Manager | |
| Yearly salary | $111,309 | $112,220 |
| Hourly rate | $53.51 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Launch managers and product marketing managers have different pay scales, as shown below.
| Launch Manager | Product Marketing Manager | |
| Average salary | $111,309 | $112,220 |
| Salary range | Between $72,000 And $171,000 | Between $83,000 And $149,000 |
| Highest paying City | Annapolis, MD | San Bruno, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a launch manager and a product marketing manager in terms of educational background:
| Launch Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and product marketing managers' demographics:
| Launch Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |