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The differences between launch managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and a social media manager. Additionally, a launch manager has an average salary of $111,309, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Launch Manager | Social Media Manager | |
| Yearly salary | $111,309 | $70,287 |
| Hourly rate | $53.51 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Launch managers and social media managers have different pay scales, as shown below.
| Launch Manager | Social Media Manager | |
| Average salary | $111,309 | $70,287 |
| Salary range | Between $72,000 And $171,000 | Between $50,000 And $98,000 |
| Highest paying City | Annapolis, MD | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Technology | Technology |
There are a few differences between a launch manager and a social media manager in terms of educational background:
| Launch Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and social media managers' demographics:
| Launch Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |