Licensing manager vs brand manager

The differences between licensing managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a licensing manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $91,723 average annual salary of a licensing manager.

The top three skills for a licensing manager include business development, project management and license agreements. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Licensing manager vs brand manager overview

	Licensing Manager	Brand Manager
Yearly salary	$91,723	$97,789
Hourly rate	$44.10	$47.01
Growth rate	10%	10%
Number of jobs	64,732	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a licensing manager do?

A licensing manager is typically in charge of processing licensing applications. Among their responsibilities include gathering and verifying information, reviewing and gathering application requirements, answering inquiries, preparing and processing documents, and conducting further assessments to determine an applicants' compliance with the state or federal laws. There are also instances when they have the authority to approve or reject applications. Furthermore, as a manager, it is essential to lead and encourage staff to reach goals while implementing the agency's policies and regulations.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Licensing manager vs brand manager salary

Licensing managers and brand managers have different pay scales, as shown below.

	Licensing Manager	Brand Manager
Average salary	$91,723	$97,789
Salary range	Between $58,000 And $142,000	Between $72,000 And $131,000
Highest paying City	Norwalk, CT	Parsippany-Troy Hills, NJ
Highest paying state	Connecticut	Rhode Island
Best paying company	Kaiser Permanente	Meta
Best paying industry	Technology	Manufacturing

Differences between licensing manager and brand manager education

There are a few differences between a licensing manager and a brand manager in terms of educational background:

	Licensing Manager	Brand Manager
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Licensing manager vs brand manager demographics

Here are the differences between licensing managers' and brand managers' demographics:

	Licensing Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 46.5% Female, 53.5%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between licensing manager and brand manager duties and responsibilities

Licensing manager example responsibilities.

Lead quality assurance initiatives and participate in large customer RFP 's
Manage communication, coordination and organization between MLB and department teams.
Maintain patients charts and maintaining accurate documentation, while making sure unit operates smoothly to achieve optimum patient satisfaction.
Correct discrepancies between CRD and FINRA records.
Create PowerPoint presentations and handout materials for all seminars.
Coordinate and assist with obtaining DEA and CSR licensures for physicians.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Licensing manager vs brand manager skills

Common licensing manager skills

Business Development, 11%
Project Management, 9%
License Agreements, 9%
Intellectual Property, 7%
Product Development, 6%
Direct Reports, 5%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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