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The differences between licensing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a licensing manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $91,723 average annual salary of a licensing manager.
The top three skills for a licensing manager include business development, project management and license agreements. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Licensing Manager | Digital Marketing Manager | |
| Yearly salary | $91,723 | $99,563 |
| Hourly rate | $44.10 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 64,732 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A licensing manager is typically in charge of processing licensing applications. Among their responsibilities include gathering and verifying information, reviewing and gathering application requirements, answering inquiries, preparing and processing documents, and conducting further assessments to determine an applicants' compliance with the state or federal laws. There are also instances when they have the authority to approve or reject applications. Furthermore, as a manager, it is essential to lead and encourage staff to reach goals while implementing the agency's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Licensing managers and digital marketing managers have different pay scales, as shown below.
| Licensing Manager | Digital Marketing Manager | |
| Average salary | $91,723 | $99,563 |
| Salary range | Between $58,000 And $142,000 | Between $71,000 And $138,000 |
| Highest paying City | Norwalk, CT | San Francisco, CA |
| Highest paying state | Connecticut | New Jersey |
| Best paying company | Kaiser Permanente | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a licensing manager and a digital marketing manager in terms of educational background:
| Licensing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between licensing managers' and digital marketing managers' demographics:
| Licensing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.5% Female, 53.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |