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The differences between licensing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a licensing manager and an events marketing manager. Additionally, a licensing manager has an average salary of $91,723, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a licensing manager include business development, project management and license agreements. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Licensing Manager | Events Marketing Manager | |
| Yearly salary | $91,723 | $80,575 |
| Hourly rate | $44.10 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 64,732 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A licensing manager is typically in charge of processing licensing applications. Among their responsibilities include gathering and verifying information, reviewing and gathering application requirements, answering inquiries, preparing and processing documents, and conducting further assessments to determine an applicants' compliance with the state or federal laws. There are also instances when they have the authority to approve or reject applications. Furthermore, as a manager, it is essential to lead and encourage staff to reach goals while implementing the agency's policies and regulations.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Licensing managers and events marketing managers have different pay scales, as shown below.
| Licensing Manager | Events Marketing Manager | |
| Average salary | $91,723 | $80,575 |
| Salary range | Between $58,000 And $142,000 | Between $59,000 And $108,000 |
| Highest paying City | Norwalk, CT | San Francisco, CA |
| Highest paying state | Connecticut | California |
| Best paying company | Kaiser Permanente | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a licensing manager and an events marketing manager in terms of educational background:
| Licensing Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between licensing managers' and events marketing managers' demographics:
| Licensing Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.5% Female, 53.5% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |