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The differences between licensing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a licensing manager and a marketing account manager. Additionally, a licensing manager has an average salary of $91,723, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a licensing manager include business development, project management and license agreements. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Licensing Manager | Marketing Account Manager | |
| Yearly salary | $91,723 | $67,983 |
| Hourly rate | $44.10 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 64,732 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A licensing manager is typically in charge of processing licensing applications. Among their responsibilities include gathering and verifying information, reviewing and gathering application requirements, answering inquiries, preparing and processing documents, and conducting further assessments to determine an applicants' compliance with the state or federal laws. There are also instances when they have the authority to approve or reject applications. Furthermore, as a manager, it is essential to lead and encourage staff to reach goals while implementing the agency's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Licensing managers and marketing account managers have different pay scales, as shown below.
| Licensing Manager | Marketing Account Manager | |
| Average salary | $91,723 | $67,983 |
| Salary range | Between $58,000 And $142,000 | Between $50,000 And $91,000 |
| Highest paying City | Norwalk, CT | San Francisco, CA |
| Highest paying state | Connecticut | Washington |
| Best paying company | Kaiser Permanente | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a licensing manager and a marketing account manager in terms of educational background:
| Licensing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between licensing managers' and marketing account managers' demographics:
| Licensing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.5% Female, 53.5% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |