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The differences between licensing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a licensing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $91,723 average annual salary of a licensing manager.
The top three skills for a licensing manager include business development, project management and license agreements. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Licensing Manager | Marketing Manager | |
| Yearly salary | $91,723 | $104,550 |
| Hourly rate | $44.10 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 64,732 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A licensing manager is typically in charge of processing licensing applications. Among their responsibilities include gathering and verifying information, reviewing and gathering application requirements, answering inquiries, preparing and processing documents, and conducting further assessments to determine an applicants' compliance with the state or federal laws. There are also instances when they have the authority to approve or reject applications. Furthermore, as a manager, it is essential to lead and encourage staff to reach goals while implementing the agency's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Licensing managers and marketing managers have different pay scales, as shown below.
| Licensing Manager | Marketing Manager | |
| Average salary | $91,723 | $104,550 |
| Salary range | Between $58,000 And $142,000 | Between $71,000 And $153,000 |
| Highest paying City | Norwalk, CT | Menlo Park, CA |
| Highest paying state | Connecticut | California |
| Best paying company | Kaiser Permanente | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a licensing manager and a marketing manager in terms of educational background:
| Licensing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between licensing managers' and marketing managers' demographics:
| Licensing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.5% Female, 53.5% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |