Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between licensing managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a licensing manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $91,723 average annual salary of a licensing manager.
The top three skills for a licensing manager include business development, project management and license agreements. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Licensing Manager | Media Manager | |
| Yearly salary | $91,723 | $96,475 |
| Hourly rate | $44.10 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 64,732 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A licensing manager is typically in charge of processing licensing applications. Among their responsibilities include gathering and verifying information, reviewing and gathering application requirements, answering inquiries, preparing and processing documents, and conducting further assessments to determine an applicants' compliance with the state or federal laws. There are also instances when they have the authority to approve or reject applications. Furthermore, as a manager, it is essential to lead and encourage staff to reach goals while implementing the agency's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Licensing managers and media managers have different pay scales, as shown below.
| Licensing Manager | Media Manager | |
| Average salary | $91,723 | $96,475 |
| Salary range | Between $58,000 And $142,000 | Between $66,000 And $140,000 |
| Highest paying City | Norwalk, CT | San Francisco, CA |
| Highest paying state | Connecticut | Pennsylvania |
| Best paying company | Kaiser Permanente | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a licensing manager and a media manager in terms of educational background:
| Licensing Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between licensing managers' and media managers' demographics:
| Licensing Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.5% Female, 53.5% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |