Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between licensing managers and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a licensing manager and a merchandising manager. Additionally, a licensing manager has an average salary of $91,723, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a licensing manager include business development, project management and license agreements. The most important skills for a merchandising manager are sales floor, POS, and apparel.
| Licensing Manager | Merchandising Manager | |
| Yearly salary | $91,723 | $86,346 |
| Hourly rate | $44.10 | $41.51 |
| Growth rate | 10% | 10% |
| Number of jobs | 64,732 | 268,577 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 65% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A licensing manager is typically in charge of processing licensing applications. Among their responsibilities include gathering and verifying information, reviewing and gathering application requirements, answering inquiries, preparing and processing documents, and conducting further assessments to determine an applicants' compliance with the state or federal laws. There are also instances when they have the authority to approve or reject applications. Furthermore, as a manager, it is essential to lead and encourage staff to reach goals while implementing the agency's policies and regulations.
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Licensing managers and merchandising managers have different pay scales, as shown below.
| Licensing Manager | Merchandising Manager | |
| Average salary | $91,723 | $86,346 |
| Salary range | Between $58,000 And $142,000 | Between $64,000 And $116,000 |
| Highest paying City | Norwalk, CT | Woonsocket, RI |
| Highest paying state | Connecticut | Rhode Island |
| Best paying company | Kaiser Permanente | Roku |
| Best paying industry | Technology | Retail |
There are a few differences between a licensing manager and a merchandising manager in terms of educational background:
| Licensing Manager | Merchandising Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between licensing managers' and merchandising managers' demographics:
| Licensing Manager | Merchandising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.5% Female, 53.5% | Male, 47.7% Female, 52.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |