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The differences between managers, integrated marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a marketing strategist. Additionally, a manager, integrated marketing has an average salary of $103,181, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Manager, Integrated Marketing | Marketing Strategist | |
| Yearly salary | $103,181 | $80,033 |
| Hourly rate | $49.61 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Managers, integrated marketing and marketing strategists have different pay scales, as shown below.
| Manager, Integrated Marketing | Marketing Strategist | |
| Average salary | $103,181 | $80,033 |
| Salary range | Between $76,000 And $138,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Media | Technology |
There are a few differences between a manager, integrated marketing and a marketing strategist in terms of educational background:
| Manager, Integrated Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and marketing strategists' demographics:
| Manager, Integrated Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |