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The differences between managers, integrated marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, integrated marketing and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $103,181 average annual salary of a manager, integrated marketing.
The top three skills for a manager, integrated marketing include integrated marketing, digital marketing and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Manager, Integrated Marketing | Senior Manager Of Marketing | |
| Yearly salary | $103,181 | $118,350 |
| Hourly rate | $49.61 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,388 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing manager is responsible for supervising media relations and marketing strategies to develop brand awareness for the target audience according to client requirements and specifications. Integrated marketing managers direct press releases, company statements, and media contents on digital platforms. They coordinate with the clients for progress updates, informing them of any adjustments and project improvement techniques as needed. An integrated marketing manager conducts data analysis, evaluate sales reports, and identify business opportunities to generate more revenues and increase profits.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Managers, integrated marketing and senior managers of marketing have different pay scales, as shown below.
| Manager, Integrated Marketing | Senior Manager Of Marketing | |
| Average salary | $103,181 | $118,350 |
| Salary range | Between $76,000 And $138,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Media | Technology |
There are a few differences between a manager, integrated marketing and a senior manager of marketing in terms of educational background:
| Manager, Integrated Marketing | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, integrated marketing' and senior managers of marketing' demographics:
| Manager, Integrated Marketing | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.4% Female, 65.6% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |