Manager, market segmentation vs marketing program manager

The differences between managers, market segmentation and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market segmentation and a marketing program manager. Additionally, a manager, market segmentation has an average salary of $95,600, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a manager, market segmentation include market segments, business development and market research. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Manager, market segmentation vs marketing program manager overview

	Manager, Market Segmentation	Marketing Program Manager
Yearly salary	$95,600	$86,807
Hourly rate	$45.96	$41.73
Growth rate	10%	10%
Number of jobs	77,841	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

Manager, market segmentation vs marketing program manager salary

Managers, market segmentation and marketing program managers have different pay scales, as shown below.

	Manager, Market Segmentation	Marketing Program Manager
Average salary	$95,600	$86,807
Salary range	Between $71,000 And $127,000	Between $64,000 And $116,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Transportation

Differences between manager, market segmentation and marketing program manager education

There are a few differences between a manager, market segmentation and a marketing program manager in terms of educational background:

	Manager, Market Segmentation	Marketing Program Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Manager, market segmentation vs marketing program manager demographics

Here are the differences between managers, market segmentation' and marketing program managers' demographics:

	Manager, Market Segmentation	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 73.2% Female, 26.8%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager, market segmentation and marketing program manager duties and responsibilities

Manager, market segmentation example responsibilities.

Lead service / sales team to 2 re-bid wins in 2015, retaining $16MM in AUM.
Establish and manage aerospace growth for this division.
Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
Develop and institute programs that secure new distributors and OEM business.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Manager, market segmentation vs marketing program manager skills

Common manager, market segmentation skills

Market Segments, 29%
Business Development, 16%
Market Research, 13%
Product Line, 12%
Marketing Collateral, 9%
Trade Shows, 7%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Executive Management Industry
Manager, Market Segmentation
Manager, Market Segmentation vs Marketing Program Manager

Updated January 8, 2025

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