Manager, market segmentation vs senior manager of marketing

The differences between managers, market segmentation and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market segmentation and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $95,600 average annual salary of a manager, market segmentation.

The top three skills for a manager, market segmentation include market segments, business development and market research. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Manager, market segmentation vs senior manager of marketing overview

	Manager, Market Segmentation	Senior Manager Of Marketing
Yearly salary	$95,600	$118,350
Hourly rate	$45.96	$56.90
Growth rate	10%	10%
Number of jobs	77,841	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Manager, market segmentation vs senior manager of marketing salary

Managers, market segmentation and senior managers of marketing have different pay scales, as shown below.

	Manager, Market Segmentation	Senior Manager Of Marketing
Average salary	$95,600	$118,350
Salary range	Between $71,000 And $127,000	Between $92,000 And $151,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Roku
Best paying industry	-	Technology

Differences between manager, market segmentation and senior manager of marketing education

There are a few differences between a manager, market segmentation and a senior manager of marketing in terms of educational background:

	Manager, Market Segmentation	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Manager, market segmentation vs senior manager of marketing demographics

Here are the differences between managers, market segmentation' and senior managers of marketing' demographics:

	Manager, Market Segmentation	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 73.2% Female, 26.8%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between manager, market segmentation and senior manager of marketing duties and responsibilities

Manager, market segmentation example responsibilities.

Lead service / sales team to 2 re-bid wins in 2015, retaining $16MM in AUM.
Establish and manage aerospace growth for this division.
Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
Develop and institute programs that secure new distributors and OEM business.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Manager, market segmentation vs senior manager of marketing skills

Common manager, market segmentation skills

Market Segments, 29%
Business Development, 16%
Market Research, 13%
Product Line, 12%
Marketing Collateral, 9%
Trade Shows, 7%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Manager, Market Segmentation
Manager, Market Segmentation vs Senior Manager Of Marketing

Updated January 8, 2025

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