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The differences between managers-strategic planning and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager-strategic planning and a brand manager. Additionally, a manager-strategic planning has an average salary of $123,429, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a manager-strategic planning include project management, portfolio and business development. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Manager-Strategic Planning | Brand Manager | |
| Yearly salary | $123,429 | $97,789 |
| Hourly rate | $59.34 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,312 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Manager-strategic planning is in charge of devising strategies to help a company navigate through its short and long-term goals. Their responsibilities revolve around performing research and analysis to identify the strengths and weaknesses of company operations, determine the needs of every department, and develop strategic solutions for optimal services. They may also perform risk assessments, analyze the performance of competitors, evaluate the performance of the workforce, and recommend new policies, all in adherence to the company's vision and mission.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Managers-strategic planning and brand managers have different pay scales, as shown below.
| Manager-Strategic Planning | Brand Manager | |
| Average salary | $123,429 | $97,789 |
| Salary range | Between $87,000 And $173,000 | Between $72,000 And $131,000 |
| Highest paying City | Las Vegas, NV | Parsippany-Troy Hills, NJ |
| Highest paying state | Nevada | Rhode Island |
| Best paying company | Sheppard Mullin Richter & Hampton | Meta |
| Best paying industry | Media | Manufacturing |
There are a few differences between a manager-strategic planning and a brand manager in terms of educational background:
| Manager-Strategic Planning | Brand Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers-strategic planning' and brand managers' demographics:
| Manager-Strategic Planning | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 67.2% Female, 32.8% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |