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The differences between market development specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market development specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $58,991 average annual salary of a market development specialist.
The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Market Development Specialist | Marketing Consultant | |
| Yearly salary | $58,991 | $70,593 |
| Hourly rate | $28.36 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,421 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Market development specialists and marketing consultants have different pay scales, as shown below.
| Market Development Specialist | Marketing Consultant | |
| Average salary | $58,991 | $70,593 |
| Salary range | Between $39,000 And $87,000 | Between $44,000 And $112,000 |
| Highest paying City | Wilmington, DE | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Amazon | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a market development specialist and a marketing consultant in terms of educational background:
| Market Development Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development specialists' and marketing consultants' demographics:
| Market Development Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.6% Female, 40.4% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |