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The differences between market research managers and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a data research analyst. Additionally, a market research manager has an average salary of $89,450, which is higher than the $57,865 average annual salary of a data research analyst.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a data research analyst are data analysis, data collection, and patients.
| Market Research Manager | Data Research Analyst | |
| Yearly salary | $89,450 | $57,865 |
| Hourly rate | $43.00 | $27.82 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 135,144 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.
Market research managers and data research analysts have different pay scales, as shown below.
| Market Research Manager | Data Research Analyst | |
| Average salary | $89,450 | $57,865 |
| Salary range | Between $56,000 And $141,000 | Between $40,000 And $81,000 |
| Highest paying City | Montclair, NJ | Bellevue, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Credit Karma | Microsoft |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a market research manager and a data research analyst in terms of educational background:
| Market Research Manager | Data Research Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and data research analysts' demographics:
| Market Research Manager | Data Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |