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The differences between market research managers and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a market research analyst. Additionally, a market research manager has an average salary of $89,450, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Market Research Manager | Market Research Analyst | |
| Yearly salary | $89,450 | $51,688 |
| Hourly rate | $43.00 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Market research managers and market research analysts have different pay scales, as shown below.
| Market Research Manager | Market Research Analyst | |
| Average salary | $89,450 | $51,688 |
| Salary range | Between $56,000 And $141,000 | Between $36,000 And $73,000 |
| Highest paying City | Montclair, NJ | Seattle, WA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Credit Karma | Imply |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a market research manager and a market research analyst in terms of educational background:
| Market Research Manager | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and market research analysts' demographics:
| Market Research Manager | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |