Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between market research managers and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a research analyst. Additionally, a market research manager has an average salary of $89,450, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Market Research Manager | Research Analyst | |
| Yearly salary | $89,450 | $70,232 |
| Hourly rate | $43.00 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Market research managers and research analysts have different pay scales, as shown below.
| Market Research Manager | Research Analyst | |
| Average salary | $89,450 | $70,232 |
| Salary range | Between $56,000 And $141,000 | Between $45,000 And $107,000 |
| Highest paying City | Montclair, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Credit Karma | The Citadel |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a market research manager and a research analyst in terms of educational background:
| Market Research Manager | Research Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and research analysts' demographics:
| Market Research Manager | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |