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The differences between market research managers and research leaders can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a research leader. Additionally, a research leader has an average salary of $107,345, which is higher than the $89,450 average annual salary of a market research manager.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a research leader are data collection, data analysis, and market research.
| Market Research Manager | Research Leader | |
| Yearly salary | $89,450 | $107,345 |
| Hourly rate | $43.00 | $51.61 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 77,051 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 66% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
Research Leaders are academicians who oversee a group of researchers conducting a study. They are usually well-known researchers in their field of study or area of interest. They manage the group throughout the whole research process. They may orient them at the start of the engagement to ensure that everyone is on the same page. Research Leaders direct the group in identifying the resources needed, finding these resources, and eventually managing them. They also guide the team in conducting the research properly by providing strategic direction, sharing techniques, and helping them analyze the gathered data. With their experience in the field, Research Leaders usually provide frameworks that the team may work within.
Market research managers and research leaders have different pay scales, as shown below.
| Market Research Manager | Research Leader | |
| Average salary | $89,450 | $107,345 |
| Salary range | Between $56,000 And $141,000 | Between $64,000 And $178,000 |
| Highest paying City | Montclair, NJ | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Pharmaceutical | Pharmaceutical |
There are a few differences between a market research manager and a research leader in terms of educational background:
| Market Research Manager | Research Leader | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 66% |
| Most common major | Business | Psychology |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between market research managers' and research leaders' demographics:
| Market Research Manager | Research Leader | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |