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The differences between market research managers and research managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research manager and a research manager. Additionally, a market research manager has an average salary of $89,450, which is higher than the $82,894 average annual salary of a research manager.
The top three skills for a market research manager include powerpoint, SPSS and data analysis. The most important skills for a research manager are market research, analytics, and quantitative research.
| Market Research Manager | Research Manager | |
| Yearly salary | $89,450 | $82,894 |
| Hourly rate | $43.00 | $39.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,408 | 48,867 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 69% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
Market research managers and research managers have different pay scales, as shown below.
| Market Research Manager | Research Manager | |
| Average salary | $89,450 | $82,894 |
| Salary range | Between $56,000 And $141,000 | Between $51,000 And $133,000 |
| Highest paying City | Montclair, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a market research manager and a research manager in terms of educational background:
| Market Research Manager | Research Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research managers' and research managers' demographics:
| Market Research Manager | Research Manager | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.6% Female, 50.4% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |