Marketer vs brand marketing specialist

The differences between marketers and brand marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a brand marketing specialist. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $39,944 average annual salary of a marketer.

The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a brand marketing specialist are brand marketing, digital marketing, and powerpoint.

Marketer vs brand marketing specialist overview

	Marketer	Brand Marketing Specialist
Yearly salary	$39,944	$67,964
Hourly rate	$19.20	$32.67
Growth rate	19%	19%
Number of jobs	23,165	90,778
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

What does a brand marketing specialist do?

A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.

Marketer vs brand marketing specialist salary

Marketers and brand marketing specialists have different pay scales, as shown below.

	Marketer	Brand Marketing Specialist
Average salary	$39,944	$67,964
Salary range	Between $18,000 And $86,000	Between $49,000 And $93,000
Highest paying City	New York, NY	Redmond, WA
Highest paying state	New Jersey	Washington
Best paying company	Apple	Wasserman
Best paying industry	Technology	Energy

Differences between marketer and brand marketing specialist education

There are a few differences between a marketer and a brand marketing specialist in terms of educational background:

	Marketer	Brand Marketing Specialist
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 78%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Marketer vs brand marketing specialist demographics

Here are the differences between marketers' and brand marketing specialists' demographics:

	Marketer	Brand Marketing Specialist
Average age	37	37
Gender ratio	Male, 52.2% Female, 47.8%	Male, 41.1% Female, 58.9%
Race ratio	Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketer and brand marketing specialist duties and responsibilities

Marketer example responsibilities.

Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.

Brand marketing specialist example responsibilities.

Manage outreach through social media platforms (Facebook, YouTube, etc.
Develop and manage self-service sales and marketing tools to support all sales channels including B2B and B2C.
Pass out information and giveaways, scan badges and begin key conversations with potential leads for the company.
Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Leverage social media platforms (facebook, twitter, instagram) to generate brand recognition and enthusiasm.
Create company logo, including developing print ads, WOM, social media buzz, for rental properties.

Marketer vs brand marketing specialist skills

Common marketer skills

Digital Marketing, 15%
Community Events, 6%
Search Engine Marketing, 6%
Business Relationships, 5%
Brand Awareness, 5%
Content Creation, 4%

Common brand marketing specialist skills

Brand Marketing, 13%
Digital Marketing, 9%
PowerPoint, 9%
Project Management, 7%
Integrated Marketing, 5%
Marketing Campaigns, 4%

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Marketer vs Brand Marketing Specialist

Updated January 8, 2025

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