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The differences between marketers and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing and sales coordinator. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketer | Marketing And Sales Coordinator | |
| Yearly salary | $39,944 | $45,306 |
| Hourly rate | $19.20 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,165 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketers and marketing and sales coordinators have different pay scales, as shown below.
| Marketer | Marketing And Sales Coordinator | |
| Average salary | $39,944 | $45,306 |
| Salary range | Between $18,000 And $86,000 | Between $33,000 And $61,000 |
| Highest paying City | New York, NY | Alameda, CA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Apple | AIG |
| Best paying industry | Technology | Professional |
There are a few differences between a marketer and a marketing and sales coordinator in terms of educational background:
| Marketer | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketers' and marketing and sales coordinators' demographics:
| Marketer | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |