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The differences between marketers and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketer | Marketing Communications Coordinator | |
| Yearly salary | $39,944 | $49,151 |
| Hourly rate | $19.20 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,165 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketers and marketing communications coordinators have different pay scales, as shown below.
| Marketer | Marketing Communications Coordinator | |
| Average salary | $39,944 | $49,151 |
| Salary range | Between $18,000 And $86,000 | Between $36,000 And $67,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Apple | Avid |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketer and a marketing communications coordinator in terms of educational background:
| Marketer | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketers' and marketing communications coordinators' demographics:
| Marketer | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |