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The differences between marketers and promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketer has an average salary of $39,944, which is higher than the $37,603 average annual salary of a promoter.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a promoter are customer service, facebook, and windows.
| Marketer | Promoter | |
| Yearly salary | $39,944 | $37,603 |
| Hourly rate | $19.20 | $18.08 |
| Growth rate | 19% | - |
| Number of jobs | 23,165 | 12,975 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 67% |
| Average age | 37 | 45 |
| Years of experience | 6 | - |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.
Marketers and promoters have different pay scales, as shown below.
| Marketer | Promoter | |
| Average salary | $39,944 | $37,603 |
| Salary range | Between $18,000 And $86,000 | Between $25,000 And $55,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | New York |
| Best paying company | Apple | HP |
| Best paying industry | Technology | Finance |
There are a few differences between a marketer and a promoter in terms of educational background:
| Marketer | Promoter | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | - |
Here are the differences between marketers' and promoters' demographics:
| Marketer | Promoter | |
| Average age | 37 | 45 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 43.9% Female, 56.1% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 10% | 7% |