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Marketer vs promoter

The differences between marketers and promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketer has an average salary of $39,944, which is higher than the $37,603 average annual salary of a promoter.

The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a promoter are customer service, facebook, and windows.

Marketer vs promoter overview

MarketerPromoter
Yearly salary$39,944$37,603
Hourly rate$19.20$18.08
Growth rate19%-
Number of jobs23,16512,975
Job satisfaction--
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 67%
Average age3745
Years of experience6-

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

What does a promoter do?

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.

Marketer vs promoter salary

Marketers and promoters have different pay scales, as shown below.

MarketerPromoter
Average salary$39,944$37,603
Salary rangeBetween $18,000 And $86,000Between $25,000 And $55,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew JerseyNew York
Best paying companyAppleHP
Best paying industryTechnologyFinance

Differences between marketer and promoter education

There are a few differences between a marketer and a promoter in terms of educational background:

MarketerPromoter
Most common degreeBachelor's Degree, 59%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of Georgia-

Marketer vs promoter demographics

Here are the differences between marketers' and promoters' demographics:

MarketerPromoter
Average age3745
Gender ratioMale, 52.2% Female, 47.8%Male, 43.9% Female, 56.1%
Race ratioBlack or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3%
LGBT Percentage10%7%

Differences between marketer and promoter duties and responsibilities

Marketer example responsibilities.

  • Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
  • Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
  • Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
  • Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Show more

Promoter example responsibilities.

  • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Require regular contact and updates on twitter and Instagram.
  • Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
  • Create Instagram content for the station
  • Show more

Marketer vs promoter skills

Common marketer skills
  • Digital Marketing, 15%
  • Community Events, 6%
  • Search Engine Marketing, 6%
  • Business Relationships, 5%
  • Brand Awareness, 5%
  • Content Creation, 4%
Common promoter skills
  • Customer Service, 28%
  • Facebook, 6%
  • Windows, 5%
  • Local Events, 5%
  • Twitter, 5%
  • Photoshop, 4%

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