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The differences between marketers and public relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketer, becoming a public relations takes usually requires 2-4 years. Additionally, a public relations has an average salary of $48,383, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a public relations are press releases, web content, and facebook.
| Marketer | Public Relations | |
| Yearly salary | $39,944 | $48,383 |
| Hourly rate | $19.20 | $23.26 |
| Growth rate | 19% | 8% |
| Number of jobs | 23,165 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 75% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Marketers and public relations have different pay scales, as shown below.
| Marketer | Public Relations | |
| Average salary | $39,944 | $48,383 |
| Salary range | Between $18,000 And $86,000 | Between $32,000 And $72,000 |
| Highest paying City | New York, NY | Richmond, VA |
| Highest paying state | New Jersey | Virginia |
| Best paying company | Apple | Edelman Financial Engines |
| Best paying industry | Technology | Professional |
There are a few differences between a marketer and a public relations in terms of educational background:
| Marketer | Public Relations | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 75% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketers' and public relations' demographics:
| Marketer | Public Relations | |
| Average age | 37 | 42 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |