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The differences between marketing & advertising managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a marketing program manager takes usually requires 8-10 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing & Advertising Manager | Marketing Program Manager | |
| Yearly salary | $89,519 | $86,807 |
| Hourly rate | $43.04 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing & advertising managers and marketing program managers have different pay scales, as shown below.
| Marketing & Advertising Manager | Marketing Program Manager | |
| Average salary | $89,519 | $86,807 |
| Salary range | Between $60,000 And $131,000 | Between $64,000 And $116,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Real Estate | Transportation |
There are a few differences between a marketing & advertising manager and a marketing program manager in terms of educational background:
| Marketing & Advertising Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and marketing program managers' demographics:
| Marketing & Advertising Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |