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The differences between marketing & advertising managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing & Advertising Manager | Marketing Strategist | |
| Yearly salary | $89,519 | $80,033 |
| Hourly rate | $43.04 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing & advertising managers and marketing strategists have different pay scales, as shown below.
| Marketing & Advertising Manager | Marketing Strategist | |
| Average salary | $89,519 | $80,033 |
| Salary range | Between $60,000 And $131,000 | Between $53,000 And $119,000 |
| Highest paying City | Menlo Park, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Real Estate | Technology |
There are a few differences between a marketing & advertising manager and a marketing strategist in terms of educational background:
| Marketing & Advertising Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and marketing strategists' demographics:
| Marketing & Advertising Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |