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The differences between marketing & advertising managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & advertising manager, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $89,519 average annual salary of a marketing & advertising manager.
The top three skills for a marketing & advertising manager include digital marketing, channel marketing and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Marketing & Advertising Manager | Senior Manager Of Marketing | |
| Yearly salary | $89,519 | $118,350 |
| Hourly rate | $43.04 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 85,446 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
A marketing and advertising manager is in charge of planning and directing advertising campaigns for companies. Their role is to collect and organize information pertaining to the advertising campaign, negotiate advertising contracts, come up with pricing strategies, conduct market research, plan advertising campaigns, work with department heads to create budgets and marketing plans, and oversee the marketing staff's daily activities.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Marketing & advertising managers and senior managers of marketing have different pay scales, as shown below.
| Marketing & Advertising Manager | Senior Manager Of Marketing | |
| Average salary | $89,519 | $118,350 |
| Salary range | Between $60,000 And $131,000 | Between $92,000 And $151,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Real Estate | Technology |
There are a few differences between a marketing & advertising manager and a senior manager of marketing in terms of educational background:
| Marketing & Advertising Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between marketing & advertising managers' and senior managers of marketing' demographics:
| Marketing & Advertising Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.3% Female, 54.7% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |