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The differences between marketing analytics managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and an assistant marketing manager. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Analytics Manager | Assistant Marketing Manager | |
| Yearly salary | $109,994 | $94,094 |
| Hourly rate | $52.88 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing analytics managers and assistant marketing managers have different pay scales, as shown below.
| Marketing Analytics Manager | Assistant Marketing Manager | |
| Average salary | $109,994 | $94,094 |
| Salary range | Between $82,000 And $146,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a marketing analytics manager and an assistant marketing manager in terms of educational background:
| Marketing Analytics Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and assistant marketing managers' demographics:
| Marketing Analytics Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |