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The differences between marketing analytics managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and a digital marketing manager. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Analytics Manager | Digital Marketing Manager | |
| Yearly salary | $109,994 | $99,563 |
| Hourly rate | $52.88 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing analytics managers and digital marketing managers have different pay scales, as shown below.
| Marketing Analytics Manager | Digital Marketing Manager | |
| Average salary | $109,994 | $99,563 |
| Salary range | Between $82,000 And $146,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Pharmaceutical | - |
There are a few differences between a marketing analytics manager and a digital marketing manager in terms of educational background:
| Marketing Analytics Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and digital marketing managers' demographics:
| Marketing Analytics Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |